Digital relationship building drip campaigns, email blast, social
media, CRM, texting is here to stay, we crave for it and cherish it.
Everyday we have a small business owner reaching out to learn how to
set-up, manage or improve their social media platforms. The thing is to
get the most out of your digital networks you must turn that online
relationship into a real world relationship (RWR). It’s unfortunate but
most business owners find it to hard to put in the effort to transform
the connection online into one that exist offline. They usually respond
with not wanting to be to pushy or needy yet they will dedicate hours
into interacting with valued customers in the digital world without
truly getting to know them in a way they could if they made a phone
call, held a party and invited all their customer or even gave them
notice that they are coming to their town and would love to meet up for a
meal or drink. What happened to making a real connection? Is getting
someone’s email or preferred social networks the extent of being social
and staying connected?
Every day I received at least one Linkedin request but here’s the
thing they really don’t want to be linked in to me as a business owner.
Why because the only value they saw was to send me the standard staple
message Linkedin decided to furnish them. They did not see fit to
personalize the message in anyway or manner to connect to me, I was just
another email they had acquire for the purpose of digital relationship
building for the value of a number to add to their online dragging
rights. I’m worth more than a digital placement in your business life,
I’m worth your personal attention. After all I’m a trusted advisor to my
friends, family, colleagues and customers. I’m fun to be around, I’ll
add to the quality to your network and life. I have the ability to
supply good tangible referrals if you show me you are genuine in your
relationship building with me, I have valuable information that can add
to your bottom line. This is not a quid pro quo but real relationship
building a I see you do you see me; I hear you, do you hear; I value
you, do you value me?
At what point did we decide that a telephone call was intrusive? At
what point did we decide we were more productive solely thru digital
interaction? Relationship building isn’t digital files, emails or email
blast, it’s looking up as Gary Turk video below clearly explains.
Relationship building is connecting face-to-face, eye-to-eye,
person-to-person and from all of that you will build repeat business,
valuable referrals, trusted business partners and amazing opportunities
to collaborate. Relationship building is personal communication not a
drip campaign. Turn your digital relationship building into connecting
with our customers via
- holding a party quarterly or once a year
- inviting them to a networking event you’ll attend
- have free lunch Fridays at your office and invite your customers
- making attempts to catch-up over a meal or drinks, it doesn’t have to be one-on-one invite 3 to 4 customers
- learn who they are outside their jobs, learn why they chose their career
Yes, there is the angle where you ask who’s your best customer and
how do you find them. But when a customer see you are not just
interested in the money in their pocket but them personally your well
crafted drip campaign no matter how good the response rate will not
provide the ROI that the personal connection will. Consider it, it’s not
in the numbers that you win it’s in the quality in those few numbers
that matter the most. The good stuff really happens in real time not
digital time as text bloopers craft out.
Source: http://businesspipeline.com/digital-relationship-building
